What Are the Great Benefits of Corporate Events?

Do you want a fun and creative way to celebrate your company’s success?

Sharing that success with your work family is just one benefit of corporate events. You can also let clients and customers in on the fun, strengthening brand loyalty and customer lifetime value (CLV) rates.

There are so many ways to produce a company event. Plus, digital integration, interactive media, and games make even more experiences possible.

Learn more about the benefits of business events, including the inspiration for your own upcoming event!

Generate Interest In Your Company Launch

It takes a lot of time, talent, and resources to build a company from the ground up. A successful brand launch is crucial for kickstarting interest in your business. That’s why new companies plan special grand openings, huge deals, giveaways, and more interactive marketing strategies to draw business.

B2B businesses can also take this approach while also leveraging their launch as a networking tool, expanding their client base. Ice breakers are really helpful here, so activities like pool, trivia, retro arcade games, raffles, and pinball are great ideas to start.

You can’t end a company launch without swag bags!

Swag bags are one of the highest converting forms of traditional media. They help cement your brand’s name in the minds of attendees long after the launch is over.

This method is a great way to get your new product out there quickly. Consumers love free samples, especially when there’s more than one! You could give customers a sneak peek of a new product line; the haircare industry does this by providing free samples of shampoo, conditioner, and leave-in products in one free gift.

It’s also good to include everyday functional items in your bags. Real estate agents, plumbers, HVAC technicians, and more home services-related professionals have also found success with this strategy.

Branded items to include:

  • Coffee mugs
  • Pens and pencils
  • Fridge magnets
  • Stationery
  • Branded food gifts
  • Reusable water bottles

The above items work because they hang around event attendees’ homes long enough to leave an impression. A branded coffee mug or pen can also make the rounds among friends and family.

Bring Employees Together With a Corporate Event

The above swag bags (including product samples) are also ideal for employee-related corporate events. Functional items are great for work and home. Plus, free gifts are a welcoming gesture, helping employees feel more like family.

If you’re opening a brand new company, an exciting corporate event is a perfect way to inspire team building from the beginning. Group games inspire teamwork, allowing natural leaders and team players to shine while having fun.

Trivia is a thinking game everyone can participate in. There’s also shuffleboard and air hockey. NBA Hoops basketball games and skeeball are also fun to play in groups.

Live entertainment is another option for an employee event. These are ideal for corporate holiday parties and celebratory events, like company milestones. Pool is a great activity to have in the background at these types of events. Even better, your employees have a bar right there to enjoy drinks and snacks.

Reward Hardworking Volunteers

Do you run a nonprofit or depend on volunteers for your program?

A company event is a wonderful way to say thank you to your volunteers. You don’t have to worry about people feeling too shy or quiet to mingle, either. Arcades have something for everyone; they also help ease people into social settings, providing conversation starters for guests.

Video and pinball games vary by location, but guests have plenty of retro favorites to choose from.


  • X-Men
  • Alien vs. Predator
  • Michael Jackson’s Moonwalker
  • Mortal Kombat
  • NBA Jam
  • Space Invaders
  • Teenage Mutant Ninja Turtles

Classic video games are great ice breakers for volunteers (and new employees.) Retro games and activities are easy to bond over, providing simple, light-heartened fun.

Since it’s a volunteer event, you can also use the opportunity to recruit more volunteers. Set up a table complete with volunteer sign-up forms, swag bags, information packets, and name tag stickers. Encourage volunteers to bring any friends or family who may be interested in volunteering.

Corporate Events Improve Employer Branding

You know your brand identity inside and out, its style, purpose, quality, and commitment to service, but are you thinking about your brand as an employer?

Employer branding looks at your brand through the eyes of your employees and job seekers. It forces you to ask yourself what the job market thinks of your brand.

Companies use a range of tools, from employee happiness surveys to beta programs, to understand how the job market sees them.

Having an employer branding strategy attracts more top talent while lowering expensive employee turnover rates. Like swag bags, corporate events are part of broader strategies that include wellness programs, innovative office design, company retreats, travel options, remote work, and more perks.

Even better, corporate events give you plenty of media for your employer branding content strategies. High-quality photos and videos of employees having fun go a long way. It also emphasizes a company’s commitment to employee bonding; this vision is attractive to job seekers who want to be a part of a company family or feel like they’re a part of something special.

You can also merge employer branding with social media marketing. Instagram, for example, is a great platform to showcase your cool corporate events, highlighting fun games, activities, food, drinks, and live music. More job seekers are checking employers’ social media before taking offers.

You could also embed an event video into your company’s website or career page. This type of media emphasizes the sense of community you want to promote. You can also repurpose this media for other social platforms, job networking events, and content strategies.

Start Planning Your Company Event

Corporate events are an excellent way to revitalize your marketing strategies. Refer to this post as you think more about the benefits of event planning for employee wellness, recruiting, and branding. 

Are you ready to plan a memorable experience for your team?

Contact us right away to book your next event!

Leave a comment